The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image

Zhibin Lin, Xinming He

    Research output: Contribution to journalArticlepeer-review

    9 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image'. Together they form a unique fingerprint.

    Business & Economics