The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting

Constantinos-Vasilios Priporas, Irene (Eirini) Kamenidou, Nga Nguyen, Riad Shams

Research output: Contribution to journal › Article › peer-review

13 Citations (Scopus)
26 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting'. Together they form a unique fingerprint.

Social Sciences