The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders

M. Lahandi Baskoro, Benny Tjahjono*, Anna Bogush, Macarena Beltran, Danu Syaifullah, Michelle Tjahjono

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

Despite the potential environmental benefits of bioplastics, consumers remain confused regarding this innovative packaging material. One possible solution to mitigate these concerns is to introduce ecolabels to communicate this bioplastics material. This study aims to investigate the influence of ecolabel signals and other factors on the adoption and proper disposal of bioplastics packaging among consumers in Indonesia, as seen from the perspective of stakeholders in the bioplastics industry. Signaling theory is utilized as a theoretical lens to build a conceptual model to observe this phenomenon. A total of 17 case studies were collected from stakeholders in various sectors, including production, consumption, waste management, and academia. The findings reveal that while ecolabels can play a role in shaping consumer behavior towards bioplastic packaging, they cannot be the sole determining factor. Other factors such as packaging price, pro-environmental attitude, habitual practice, and access to appropriate waste management facilities also significantly influence consumer adoption and proper disposal of bioplastics. The study contributes as one of the earliest research efforts in this area. Furthermore, the study addresses gaps in bioplastics consumer communication research by highlighting the effect of ecolabels.

Original languageEnglish
Title of host publicationFlexible Automation and Intelligent Manufacturing: Establishing Bridges for More Sustainable Manufacturing Systems
Subtitle of host publicationFAIM 2023: Lecture Notes in Mechanical Engineering
EditorsFrancisco J. Silva, Luís Pinto Ferreira, José Carlos Sá, Maria Teresa Pereira, Carla M.A. Pinto
Place of PublicationCham
PublisherSpringer
Pages971-978
Number of pages8
Edition1st
ISBN (Electronic)9783031381652
ISBN (Print)9783031381645
DOIs
Publication statusPublished - 25 Aug 2023
Externally publishedYes
Event32nd International Conference on Flexible Automation and Intelligent Manufacturing, FAIM 2023 - Polytechnic Institute of Porto, Porto, Portugal
Duration: 18 Jun 202322 Jun 2023
Conference number: 32nd
https://www.faimconference.org/conference/history.html

Publication series

NameLecture Notes in Mechanical Engineering
ISSN (Print)2195-4356
ISSN (Electronic)2195-4364

Conference

Conference32nd International Conference on Flexible Automation and Intelligent Manufacturing, FAIM 2023
Abbreviated titleFAIM 2023
Country/TerritoryPortugal
CityPorto
Period18/06/2322/06/23
Internet address

Keywords

  • Consumer behavior
  • Developing country
  • Solid waste management
  • Sustainable packaging
  • Visual communication

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