The Influence of Micro - Celebrities on Social Media Marketing Strategies

Benjamin Mole, Ruth Crabtree, Paul Cook

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationContemporary Marketing Analysis in Sport Business
Subtitle of host publicationGlobal Perspectives
EditorsK.K. Byon, J.J. Zhang
PublisherTaylor & Francis
Publication statusSubmitted - 25 Jan 2021

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