Abstract
Online marketing has been a focus of the majority of destinations since the Internet became the
primary information tool for travel marketing. Tourism is a reputation-dependent industry;
potential travellers who do not have previous experience with the destination face numerous
risks during the process of decision-making. An accurate perception of the destination’s
reputation helps minimize risk against unsatisfactory travel experiences. Taking the importance
of reputation to the tourist destination as a starting point, this study explores the influence of the
online marketing tactics in the tourist destination reputation.
primary information tool for travel marketing. Tourism is a reputation-dependent industry;
potential travellers who do not have previous experience with the destination face numerous
risks during the process of decision-making. An accurate perception of the destination’s
reputation helps minimize risk against unsatisfactory travel experiences. Taking the importance
of reputation to the tourist destination as a starting point, this study explores the influence of the
online marketing tactics in the tourist destination reputation.
| Original language | English |
|---|---|
| Pages | 119-124 |
| Number of pages | 6 |
| Publication status | Published - 24 Jan 2017 |
| Externally published | Yes |
| Event | International Federation for IT and Travel & Tourism: PhD Workshop - Rome, Italy Duration: 24 Jan 2017 → 27 Jan 2017 https://www.ifitt.org/wp-content/uploads/2014/04/IFITT_ENTER2017_PhD_workshop_Proceedings_Kalbaska_et_al_USI_Press_ver_1_0.pdf |
Conference
| Conference | International Federation for IT and Travel & Tourism |
|---|---|
| Abbreviated title | ENTER |
| Country/Territory | Italy |
| City | Rome |
| Period | 24/01/17 → 27/01/17 |
| Internet address |