The missing link: the coming out of ambush marketing?

Guy Osborn, Mark James

Research output: Non-textual formWeb publication/site

Abstract

Discussion of potential ambush marketing of Sochi2014 and the Principle 6 campaign that highlights the tensions between the Olympic Charter and discriminatory domestic legislation.
Original languageEnglish
Publication statusPublished - 28 Jan 2014

Keywords

  • sports law
  • olympic law
  • ambush marketing

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