The missing link: the coming out of ambush marketing?

Guy Osborn; Mark James

The missing link: the coming out of ambush marketing?

Guy Osborn, Mark James

Northumbria Law School

Research output: Non-textual form › Web publication/site

Abstract

Discussion of potential ambush marketing of Sochi2014 and the Principle 6 campaign that highlights the tensions between the Olympic Charter and discriminatory domestic legislation.

Original language	English
Publication status	Published - 28 Jan 2014

Keywords

sports law
olympic law
ambush marketing

Access to Document

http://www.lawinsport.com/articles/intellectual-property-law/item/the-missing-link-the-coming-out-of-ambush-marketing

Cite this

@misc{d65bc93204744638bcb4d60c44aeb6c8,

title = "The missing link: the coming out of ambush marketing?",

abstract = "Discussion of potential ambush marketing of Sochi2014 and the Principle 6 campaign that highlights the tensions between the Olympic Charter and discriminatory domestic legislation.",

keywords = "sports law, olympic law, ambush marketing",

author = "Guy Osborn and Mark James",

year = "2014",

month = jan,