The Power of Live Stream Commerce: A Case Study of How Live Stream Commerce Can Be Utilised in the Traditional British Retailing Sector
Kamarin Merritt, Shichao Zhao*
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
11Citations
(Scopus)
147Downloads
(Pure)
Fingerprint
Dive into the research topics of 'The Power of Live Stream Commerce: A Case Study of How Live Stream Commerce Can Be Utilised in the Traditional British Retailing Sector'. Together they form a unique fingerprint.