The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece

Christos Fotopoulos; Ilias Vlachos; George Maglaras

The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece

Christos Fotopoulos, Ilias Vlachos, George Maglaras

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Market Orientation: transforming food and agribusiness around the customer
Editors	Adam Lindgreen, Martin Hingley, David Harness, Paul Custance
Place of Publication	Aldershot
Publisher	Gower
Pages	307-324
Number of pages	394
ISBN (Print)	978-0566092084
Publication status	Published - Feb 2010

Publication series

Name	Food and Agricultural Marketing
Publisher	Gower

Cite this

Fotopoulos, C., Vlachos, I., & Maglaras, G. (2010). The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. In A. Lindgreen, M. Hingley, D. Harness, & P. Custance (Eds.), Market Orientation: transforming food and agribusiness around the customer (pp. 307-324). (Food and Agricultural Marketing). Gower.

Fotopoulos, Christos ; Vlachos, Ilias ; Maglaras, George. / The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. Market Orientation: transforming food and agribusiness around the customer. editor / Adam Lindgreen ; Martin Hingley ; David Harness ; Paul Custance. Aldershot : Gower, 2010. pp. 307-324 (Food and Agricultural Marketing).

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Fotopoulos, C, Vlachos, I & Maglaras, G 2010, The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. in A Lindgreen, M Hingley, D Harness & P Custance (eds), Market Orientation: transforming food and agribusiness around the customer. Food and Agricultural Marketing, Gower, Aldershot, pp. 307-324.

The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. / Fotopoulos, Christos; Vlachos, Ilias; Maglaras, George.
Market Orientation: transforming food and agribusiness around the customer. ed. / Adam Lindgreen; Martin Hingley; David Harness; Paul Custance. Aldershot: Gower, 2010. p. 307-324 (Food and Agricultural Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece

AU - Fotopoulos, Christos

AU - Vlachos, Ilias

AU - Maglaras, George

PY - 2010/2

Y1 - 2010/2

UR - https://www.ashgate.com/default.aspx?page=637&calcTitle=1&title_id=9248&edition_id=9532

M3 - Chapter

SN - 978-0566092084

T3 - Food and Agricultural Marketing

SP - 307

EP - 324

BT - Market Orientation: transforming food and agribusiness around the customer

A2 - Lindgreen, Adam

A2 - Hingley, Martin

A2 - Harness, David

A2 - Custance, Paul

PB - Gower

CY - Aldershot

ER -

Fotopoulos C, Vlachos I, Maglaras G. The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. In Lindgreen A, Hingley M, Harness D, Custance P, editors, Market Orientation: transforming food and agribusiness around the customer. Aldershot: Gower. 2010. p. 307-324. (Food and Agricultural Marketing).

The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece

Publication series

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Cite this