The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece

Christos Fotopoulos, Ilias Vlachos, George Maglaras

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationMarket Orientation: transforming food and agribusiness around the customer
EditorsAdam Lindgreen, Martin Hingley, David Harness, Paul Custance
Place of PublicationAldershot
Number of pages394
ISBN (Print)978-0566092084
Publication statusPublished - Feb 2010

Publication series

NameFood and Agricultural Marketing

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