The relevance of Country of Origin as a mean to achieve consumers' desired end goals

Padmali Rodrigo, Hina Khan, Fraser McLeay

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 11 Jul 2013
EventAcademy of Marketing Annual Conference 2013: Marketing Relevance - Cardiff
Duration: 8 Jul 201311 Jul 2013
http://https://www.academyofmarketing.org/conference-2013/2013
http://https://www.academyofmarketing.org/

Conference

ConferenceAcademy of Marketing Annual Conference 2013: Marketing Relevance
Period8/07/1311/07/13
Internet address

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