The role of childhood memories in evoking brand loyalty: Gen Y and breakfast cereal

Maher Kachour, Jessica Lichy, Fraser McLeay

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Jul 2017
EventAcademy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward - Hull
Duration: 1 Jul 2017 → …

Conference

ConferenceAcademy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward
Period1/07/17 → …

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