@inbook{d99c00b384b34447bf87914cc3167713,
title = "The role of internal marketing in implementing service excellence in SMEs",
keywords = "new business enterprises, small business-management, entrepreneurship, marketing management",
author = "Hina Khan",
note = "ebook publication December 2010.",
year = "2011",
doi = "10.4324/9780203838648",
language = "English",
isbn = "978-0415573764",
pages = "254--272",
editor = "Sonny Nwankwo and Tunji Gbadamosi",
booktitle = "Entrepreneurship Marketing: Principles and Practice of SME Marketing",
publisher = "Taylor & Francis",
address = "United Kingdom",
}