| Original language | English |
|---|---|
| Title of host publication | Entrepreneurship Marketing: Principles and Practice of SME Marketing |
| Editors | Sonny Nwankwo, Tunji Gbadamosi |
| Place of Publication | London |
| Publisher | Taylor & Francis |
| Pages | 254-272 |
| ISBN (Print) | 978-0415573764 |
| DOIs | |
| Publication status | Published - 2011 |
The role of internal marketing in implementing service excellence in SMEs
Hina Khan
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review