The role of marketing for GDPs (general dentist practitioners)

Nigel Coates; J. Willans

The role of marketing for GDPs (general dentist practitioners)

Nigel Coates, J. Willans

Research output: Contribution to journal › Article › peer-review

Abstract

Dentists, while recognising the need to be more marketing orientated, still have some way to go to improve the perception of themselves and their services in the eyes of the public. Nigel Coates and John Willans suggest some ways to address the barriers to visiting dentists.

Original language	English
Pages (from-to)	13-15
Journal	Health Services Management Research
Volume	89
Issue number	10
Publication status	Published - Nov 1993

Cite this

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title = "The role of marketing for GDPs (general dentist practitioners)",

abstract = "Dentists, while recognising the need to be more marketing orientated, still have some way to go to improve the perception of themselves and their services in the eyes of the public. Nigel Coates and John Willans suggest some ways to address the barriers to visiting dentists.",

author = "Nigel Coates and J. Willans",

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AU - Willans, J.

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EP - 15

JO - Health Services Management Research

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The role of marketing for GDPs (general dentist practitioners)

Abstract

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