The role of marketing for GDPs (general dentist practitioners)

Nigel Coates, J. Willans

Research output: Contribution to journalArticlepeer-review

Abstract

Dentists, while recognising the need to be more marketing orientated, still have some way to go to improve the perception of themselves and their services in the eyes of the public. Nigel Coates and John Willans suggest some ways to address the barriers to visiting dentists.
Original languageEnglish
Pages (from-to)13-15
JournalHealth Services Management Research
Volume89
Issue number10
Publication statusPublished - Nov 1993

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