The role of the caddie's manager in the internal service encounters in Chinese golf clubs

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2008
Event	Academy of Marketing Annual Conference 2008: Reflective Marketing in a Material World - The Robert Gordon University, Aberdeen Duration: 9 Jul 2008 → …

Conference	Academy of Marketing Annual Conference 2008: Reflective Marketing in a Material World
Period	9/07/08 → …

Access to Document

@conference{aa208a70e93540dc8f43fa89aff2047d,

title = "The role of the caddie's manager in the internal service encounters in Chinese golf clubs",

author = "Hua Yang and Nigel Coates",

year = "2008",

month = jul,

language = "English",

note = "Academy of Marketing Annual Conference 2008: Reflective Marketing in a Material World ; Conference date: 09-07-2008",

}