Within debates on rural development, Neo-Endogenous Development has emerged as the consensus ‘best-practice’ approach. Central to this approach is the role of the Expert Knowledge Broker – the conduit that brings local and ‘extra-local’ together. This paper contests that, despite a wealth of research on this paradigm and the knowledge flows that operate within, little research has been conducted regarding the decision-making process of the Expert Knowledge Broker. However, this is arguably decisive in which type of rural development is enacted. Using the allocation of funding for Renewable Energy projects in Greece as a critical context, this paper explores the decision-making approach of experts using Analytic Hierarchical Process analysis. We find that the type of rural development enacted is contingent upon the funding decision and the balance between local and extra-local funding decisions vary depending upon heterogeneous criteria. The paper contributes to knowledge through a nuanced explanation of the role of the Expert Knowledge Broker and suggests how EU Renewable Energy policy funding decisions can become more effective.