The suitability of SROI to assess Social Marketing Campaigns

Alan Shaw

Research output: Contribution to conferencePaper

Abstract

The objective of this study is to demonstrate how an existing cost based analysis framework can be utilised to assess either the potential or actual impact of a social marketing campaign. It is based on a case study with People Matters (Leeds) CIC who commissioned the author to analyse the effectiveness of its social marketing campaigns so that it could demonstrate value and gain additional funding from the Big Lottery.
Original languageEnglish
Publication statusPublished - 29 Sep 2014
EventProceedings of the ISM-Open Conference - Milton Keynes, United Kingdom
Duration: 29 Sep 201429 Sep 2014

Conference

ConferenceProceedings of the ISM-Open Conference
CountryUnited Kingdom
CityMilton Keynes
Period29/09/1429/09/14

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