The suitability of SROI to assess Social Marketing Campaigns

Alan Shaw

    Research output: Contribution to conferencePaper


    The objective of this study is to demonstrate how an existing cost based analysis framework can be utilised to assess either the potential or actual impact of a social marketing campaign. It is based on a case study with People Matters (Leeds) CIC who commissioned the author to analyse the effectiveness of its social marketing campaigns so that it could demonstrate value and gain additional funding from the Big Lottery.
    Original languageEnglish
    Publication statusPublished - 29 Sept 2014
    EventProceedings of the ISM-Open Conference - Milton Keynes, United Kingdom
    Duration: 29 Sept 201429 Sept 2014


    ConferenceProceedings of the ISM-Open Conference
    Country/TerritoryUnited Kingdom
    CityMilton Keynes


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