The Synergy of Business Theory and Practice

Alkis Thrassou; Demetris Vrontis; Yaakov Weber; Riad Shams; Evangelos Tsoukatos

doi:10.1007/978-3-030-17523-8

The Synergy of Business Theory and Practice

Alkis Thrassou (Editor), Demetris Vrontis (Editor), Yaakov Weber (Editor), Riad Shams (Editor), Evangelos Tsoukatos (Editor)

Marketing Operations and Systems Department

Research output: Book/Report › Book › peer-review

Abstract

The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.

Original language	English
Place of Publication	Hampshire, UK
Publisher	Palgrave Macmillan
Number of pages	316
ISBN (Electronic)	9783030175238
ISBN (Print)	9783030175221
DOIs	https://doi.org/10.1007/978-3-030-17523-8
Publication status	Published - 7 Aug 2019

Publication series

Name	Palgrave Studies in Cross-disciplinary Business Research
Publisher	Palgrave Macmillan
ISSN (Print)	2523-8167

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10.1007/978-3-030-17523-8

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The Synergy of Business Theory and Practice

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