@inbook{e5a8c19e71784f8e850f6675f0be2278,
title = "The use of hybrid media in the May 2024 local elections and after",
abstract = "The chapter covers the subject of hybrid political campaigning in the context of the General Election in the UK, using live cases of social media use by mainstream politicians as a way to consider the cross-overs between mainstream and digital platforms in the networked, hybrid media system.",
keywords = "Hybrid media, Political campaigning, Political communication, UK General Election 2024",
author = "{Moreno Esparza}, {Gabriel Alberto}",
year = "2024",
month = jun,
day = "22",
language = "English",
series = "Abramis Hackademic Books",
publisher = "Mair Golden Moments",
pages = "133--136",
editor = "John Mair and Beck, {Andrew } and John Ryley",
booktitle = "General Election 2024",
}