The use of hybrid media in the May 2024 local elections and after

Gabriel Alberto Moreno Esparza*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The chapter covers the subject of hybrid political campaigning in the context of the General Election in the UK, using live cases of social media use by mainstream politicians as a way to consider the cross-overs between mainstream and digital platforms in the networked, hybrid media system.
Original languageEnglish
Title of host publicationGeneral Election 2024
Subtitle of host publicationThe Media and the Messengers
EditorsJohn Mair, Andrew Beck, John Ryley
Place of PublicationOxford
PublisherMair Golden Moments
Number of pages5
Publication statusPublished - 22 Jun 2024

Publication series

NameAbramis Hackademic Books
PublisherJohn Mair

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