Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs

Paul Copley

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2010
Event	Proceedings of the Academy of Marketing Conference - Coventry University Duration: 1 Jul 2010 → …

Conference	Proceedings of the Academy of Marketing Conference
Period	1/07/10 → …

Cite this

@conference{c3328579504a4d5885b6225282958df7,

title = "Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs",

author = "Paul Copley",

year = "2010",

month = jul,

language = "English",

note = "Proceedings of the Academy of Marketing Conference ; Conference date: 01-07-2010",

}