Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 2010
EventProceedings of the Academy of Marketing Conference - Coventry University
Duration: 1 Jul 2010 → …

Conference

ConferenceProceedings of the Academy of Marketing Conference
Period1/07/10 → …

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