When an innovation is launched in such a market, reliable information about the life cost of the novel product is naturally lacking. This has proven to be a key obstacle to venture capital funded cleantech companies with innovations that are conceptually proven and that deliver significant improvements to conventional alternatives, but that lack enough reference installations to provide reliable data on life costs. One way out of this dilemma that is increasingly discussed among practitioners is servitization, i.e., the notion that the owner of the innovation should be an agency that is specialised in using and maintaining the product, letting the end customer become a buyer of the product’s service (such as heat) rather than the product itself.
|Title of host publication||Service Design and Delivery|
|Editors||Mairi Macintyre, Glenn Parry, Jannis Angelis|
|Place of Publication||London|
|Number of pages||169|
|Publication status||Published - 2011|
|Name||Service Science: research and innovations in the service economy|