@inbook{2bb9c15c35b44d4092c36daff99467f2,
title = "Through Life Costing",
abstract = "When an innovation is launched in such a market, reliable information about the life cost of the novel product is naturally lacking. This has proven to be a key obstacle to venture capital funded cleantech companies with innovations that are conceptually proven and that deliver significant improvements to conventional alternatives, but that lack enough reference installations to provide reliable data on life costs. One way out of this dilemma that is increasingly discussed among practitioners is servitization, i.e., the notion that the owner of the innovation should be an agency that is specialised in using and maintaining the product, letting the end customer become a buyer of the product{\textquoteright}s service (such as heat) rather than the product itself.",
author = "Linda Newnes and Antony Mileham and Cheung, \{Wai Ming\} and Goh, \{Yee Mey\}",
year = "2011",
doi = "10.1007/978-1-4419-8321-3\_9",
language = "English",
isbn = "978-1441983213",
series = "Service Science: research and innovations in the service economy",
publisher = "Springer",
pages = "135--151",
editor = "Mairi Macintyre and Glenn Parry and Jannis Angelis",
booktitle = "Service Design and Delivery",
address = "Germany",
}