Original language | English |
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Title of host publication | Back to the Future |
Subtitle of host publication | Revisiting the Foundations of Marketing |
Editors | Jie G. Fowler , Jeri Weiser |
Publisher | Society of Marketing Advances |
Pages | 226-227 |
Number of pages | 2 |
ISBN (Print) | 9780984088492 |
Publication status | Published - Dec 2018 |
Externally published | Yes |
Event | Back to the future: Revisiting the foundations of marketing - West Palm Beach Marriott , West Palm Beach, United States Duration: 31 Oct 2018 → 3 Nov 2018 https://www.societyformarketingadvances.org/conference |
Conference
Conference | Back to the future |
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Country/Territory | United States |
City | West Palm Beach |
Period | 31/10/18 → 3/11/18 |
Internet address |