| Original language | English |
|---|---|
| Title of host publication | Back to the Future |
| Subtitle of host publication | Revisiting the Foundations of Marketing |
| Editors | Jie G. Fowler , Jeri Weiser |
| Publisher | Society of Marketing Advances |
| Pages | 226-227 |
| Number of pages | 2 |
| ISBN (Print) | 9780984088492 |
| Publication status | Published - Dec 2018 |
| Externally published | Yes |
| Event | Back to the future: Revisiting the foundations of marketing - West Palm Beach Marriott , West Palm Beach, United States Duration: 31 Oct 2018 → 3 Nov 2018 https://www.societyformarketingadvances.org/conference |
Conference
| Conference | Back to the future |
|---|---|
| Country/Territory | United States |
| City | West Palm Beach |
| Period | 31/10/18 → 3/11/18 |
| Internet address |
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