Towards a research methodology in the pursuit of semiotic solutions to marketing communications problems

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 1996
EventProceedings of the Marketing Education Group Conference - University of Strathclyde
Duration: 1 Jul 1996 → …

Conference

ConferenceProceedings of the Marketing Education Group Conference
Period1/07/96 → …

Cite this