Towards a research methodology in the pursuit of semiotic solutions to marketing communications problems

Paul Copley

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Jul 1996
    EventProceedings of the Marketing Education Group Conference - University of Strathclyde
    Duration: 1 Jul 1996 → …

    Conference

    ConferenceProceedings of the Marketing Education Group Conference
    Period1/07/96 → …

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