Transforming Emotional Design Principles Into Innovative Product Development Platform Design: Position paper

This paper first describes the requirements for crowdsourced manufacturing, especially focusing on new product development (NPD). Secondly, it discusses the barriers of existing crowdsourcing platforms from a previous project study and the challenges in designing an integral crowdsourcing platform, which will not only effectively support new product development, but also be able to provide easy and pleasurable participation and engagement experience for both crowds and various related business stakeholders. By regarding such a platform as a service tool (product) for the design and manufacturing industry, this paper proposes to transform emotional design theories and principles into the platform design and development and explores implementation methodologies and techniques. It is believed that emotional design theories will serve well for a digital innovative product design and development platform design.