Transforming Stakeholder Engagement: Impact of social media on co-creating brand communities within higher education

Jessica Lichy, Fraser McLeay, Julie Crumbley

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 6 May 2016
Event	1st International Conference, Creative Digital Economy - Hammamet Duration: 6 May 2016 → …

Conference	1st International Conference, Creative Digital Economy
Period	6/05/16 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{82b77958b98e4fba82fc2888c070f081,

title = "Transforming Stakeholder Engagement: Impact of social media on co-creating brand communities within higher education",

author = "Jessica Lichy and Fraser McLeay and Julie Crumbley",

year = "2016",

month = may,

day = "6",

language = "English",

note = "1st International Conference, Creative Digital Economy ; Conference date: 06-05-2016",

}