Trust and mistrust of online health sites

Elizabeth Sillence, Pamela Briggs, Lesley Fishwick, Peter Harrison

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

147 Citations (Scopus)

Abstract

Do different design and information content factors influence trust and mistrust of online health sites? Fifteen women faced with a risky health decision were observed while searching the Internet for information and advice over four consecutive weeks. In some sessions their searches were unstructured, whilst in other sessions they were directed to review specific sites, chosen for their trust design elements. Content analysis of concurrent verbalisations and group discussion protocols provided support for a staged model wherein design appeal predicted rejection (mistrust) and credibility of information and personalisation of content predicted selection (trust) of advice sites.
Original languageEnglish
Title of host publicationProceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI '04)
Place of PublicationNew York
PublisherACM
Pages663-670
ISBN (Print)1581137028
Publication statusPublished - 2004
EventCHI 2004 Conference on Human Factors in Computing Systems (CHI '04) - Vienna
Duration: 1 Jan 2004 → …

Conference

ConferenceCHI 2004 Conference on Human Factors in Computing Systems (CHI '04)
Period1/01/04 → …

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