Do different design and information content factors influence trust and mistrust of online health sites? Fifteen women faced with a risky health decision were observed while searching the Internet for information and advice over four consecutive weeks. In some sessions their searches were unstructured, whilst in other sessions they were directed to review specific sites, chosen for their trust design elements. Content analysis of concurrent verbalisations and group discussion protocols provided support for a staged model wherein design appeal predicted rejection (mistrust) and credibility of information and personalisation of content predicted selection (trust) of advice sites.
|Title of host publication||Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI '04)|
|Place of Publication||New York|
|Publication status||Published - 25 Apr 2004|
|Event||CHI 2004 Conference on Human Factors in Computing Systems (CHI '04) - Vienna|
Duration: 1 Jan 2004 → …
|Conference||CHI 2004 Conference on Human Factors in Computing Systems (CHI '04)|
|Period||1/01/04 → …|