Ulster Bank: It seemed like a good idea at the time

Matthew Kearney

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advertising: Strategy, Creativity & Media
Editors	Chris Fill, Graham Hughes, Scott De Francesco
Place of Publication	Harlow
Publisher	Pearson
ISBN (Print)	978-0273760894
Publication status	Published - 24 Sept 2012

Cite this

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title = "Ulster Bank: It seemed like a good idea at the time",

author = "Matthew Kearney",

year = "2012",

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day = "24",

language = "English",

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editor = "Chris Fill and Graham Hughes and \{De Francesco\}, Scott",

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publisher = "Pearson",

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T1 - Ulster Bank: It seemed like a good idea at the time

AU - Kearney, Matthew

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UR - http://www.pearson.ch/HigherEducation/Marketing/MarketingCommunications/1471/9780273760894/Advertising-strategy-creativity-and.aspx

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A2 - Fill, Chris

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CY - Harlow

ER -