Starting up is hard. With little to no brand awareness or marketing platform, and no resources to create it...the outlook can appear quite bleak for your small business. Thankfully, whilst resource based theory acknowledged freely available resources cannot be a source or sustainable competitive advantage (Barney 1991), knowledge of such resources, combined with your product and USP just might be. This guide is going to take you through the hidden gems the web has to offer, from free logos and web templates to named leads and crucial social media stats that drive traffic in your industry.
|Publication status||Published - 2016|