TY - JOUR
T1 - Understanding behavioural design
T2 - barriers and enablers
AU - Khadilkar, Pramod Ratnakar
AU - Cash, Philip
N1 - Funding information: The authors thank all the companies that supported us in collecting the data used in this study. They thank team members who participated in the case interviews. The authors also thank the reviewers for helping develop the final manuscript. Pramod Khadilkar received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 754462.
PY - 2020/10
Y1 - 2020/10
N2 - Behavioural design has emerged as an important domain of design research and practice. However, there is a need to better distinguish behavioural design and subsequently map its unique features and challenges. In answer to this need, this work examines the evolving role of behaviour in design and contrasts this with eleven in-depth behavioural design cases. This has resulted in our identification of behavioural design as a new paradigm of design, with a number of unique characteristics. Based on this, we propose a model of behavioural design. Furthermore, we identify three critical barriers to behavioural design in practice, and suggest ten mitigating enablers. Together these findings provide implications for further development of theory, practice, and education in behavioural design.
AB - Behavioural design has emerged as an important domain of design research and practice. However, there is a need to better distinguish behavioural design and subsequently map its unique features and challenges. In answer to this need, this work examines the evolving role of behaviour in design and contrasts this with eleven in-depth behavioural design cases. This has resulted in our identification of behavioural design as a new paradigm of design, with a number of unique characteristics. Based on this, we propose a model of behavioural design. Furthermore, we identify three critical barriers to behavioural design in practice, and suggest ten mitigating enablers. Together these findings provide implications for further development of theory, practice, and education in behavioural design.
KW - Behavioural design
KW - design process
KW - design theory
KW - user behaviour
KW - user-centred design
UR - http://www.scopus.com/inward/record.url?scp=85094571410&partnerID=8YFLogxK
U2 - 10.1080/09544828.2020.1836611
DO - 10.1080/09544828.2020.1836611
M3 - Article
AN - SCOPUS:85094571410
SN - 0954-4828
VL - 31
SP - 508
EP - 529
JO - Journal of Engineering Design
JF - Journal of Engineering Design
IS - 10
ER -