TY - JOUR
T1 - Understanding behavioural design
T2 - 22nd International Conference on Engineering Design, ICED 2019
AU - Khadilkar, Pramod Ratnakar
AU - Cash, Philip
N1 - Funding Information:
This project has received funding from the European Union's Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie grant agreement No 754462. Authors thank Ms. Beatrice Angel and Ms. Nanna Kristiansen for planning, conducting and documenting the interviews used in the case study. We also thank the case companies for participating in the study.
Funding Information:
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 754462. Authors thank Ms. Beatrice Angel and Ms. Nanna Kristiansen for planning, conducting and documenting the interviews used in the case study. We also thank the case companies for participating in the study.
Publisher Copyright:
© 2019 Design Society. All rights reserved.
PY - 2019
Y1 - 2019
N2 - Behavioural design is a crucial research area due to its potential in leveraging the positive outcomes of traditional design. Current need for theory building requires discerning the unique characteristics and challenges of behavioural design. To contribute towards this goal, the paper structures the conceptual and operational uniqueness of the behavioural design using the process and cognitive perspective. Process model uses the basic design cycle to discern the tasks and stages of behavioural design. Cognitive perspective uses dual process theory and cognitive strategies used by designers. Integrated model of process and cognitive perspective is the crucial contribution of this paper. A case study involving interview of lead designers from five behavioural design consultancies has been used to present and elaborate the usefulness of the integrated model of behavioural design. Integrated perspective links the process characters like incomplete analysis, simulation and evaluation stages, over reliance on the prescriptive methods, and unequal emphasis to multiple disciplines, with incomplete analytical process, and solution and knowledge driven strategy along cognitive perspective.
AB - Behavioural design is a crucial research area due to its potential in leveraging the positive outcomes of traditional design. Current need for theory building requires discerning the unique characteristics and challenges of behavioural design. To contribute towards this goal, the paper structures the conceptual and operational uniqueness of the behavioural design using the process and cognitive perspective. Process model uses the basic design cycle to discern the tasks and stages of behavioural design. Cognitive perspective uses dual process theory and cognitive strategies used by designers. Integrated model of process and cognitive perspective is the crucial contribution of this paper. A case study involving interview of lead designers from five behavioural design consultancies has been used to present and elaborate the usefulness of the integrated model of behavioural design. Integrated perspective links the process characters like incomplete analysis, simulation and evaluation stages, over reliance on the prescriptive methods, and unequal emphasis to multiple disciplines, with incomplete analytical process, and solution and knowledge driven strategy along cognitive perspective.
KW - Behavioural design
KW - Design cognition
KW - Design theory
KW - Human behaviour in design
UR - http://www.scopus.com/inward/record.url?scp=85079789529&partnerID=8YFLogxK
U2 - 10.1017/dsi.2019.192
DO - 10.1017/dsi.2019.192
M3 - Conference article
AN - SCOPUS:85079789529
SN - 2220-4334
VL - 2019-August
SP - 1863
EP - 1872
JO - Proceedings of the International Conference on Engineering Design, ICED
JF - Proceedings of the International Conference on Engineering Design, ICED
Y2 - 5 August 2019 through 8 August 2019
ER -