Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach

Shahzeb Hussain*, T. C. Melewar, Constantinos Vasilios Priporas, Pantea Foroudi, Waleed Yusef

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance

Psychology