Understanding complexity in sustainable business: the impetus for mixed method research

Aharon Factor, Alexandro Bressan, Eustathios Sainidis

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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    Growing stakeholder demands for organisations to integrate environmental and social considerations into their business models is driving a new wave of sustainable business. This chapter shows how mixed methods research (MMR) may offer possibilities for capturing the complexities and holistic nature associated with sustainability phenomena. In particular, this chapter presents case studies supporting the argument that MMR can provide a comprehensive and practically-orientated way that offers greater utility to sustainable business research (SBR) investigations. This recognises a pluralistic approach that brings different philosophical and methodological approaches together to form a transdisciplinary framework, aimed to provide a problem-solving process for researchers engaging in the diverse, complex and multidisciplinary nature of sustainability. The chapter concludes with its impact on theory and practice, proposals for further co-operation between academia and public policy actors and considerations for training and development.
    Original languageEnglish
    Title of host publicationHandbook of Mixed Methods Research in Business and Management
    EditorsRoslyn Cameron, Xanthe Golenko
    Place of PublicationCheltenham
    PublisherEdward Elgar
    Number of pages14
    ISBN (Electronic)9781800887954
    ISBN (Print)9781800887947
    Publication statusPublished - 1 Oct 2023

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