Understanding customer relationship management technology adoption in small and medium-sized enterprises: An empirical study in the USA

Social Sciences

• Technology Management 45%
• Small and Medium-Sized Enterprise 36%
• Perception 27%
• Process 27%
• USA 27%
• Adoption 27%
• Understanding 18%
• Innovation 18%
• Influence 18%
• Specific Industry 18%
• Attitudes 18%
• Sample Size 18%
• Southern California 18%
• Purpose 9%
• Research 9%
• Age 9%
• Gender 9%
• Decision 9%
• Design Methodology 9%
• Ability 9%
• Service Industries 9%
• Organizations 9%
• Support 9%
• Change 9%
• Application 9%
• Skills 9%
• Manufacturing 9%
• Employees 9%
• Surveys 9%
• Service Sector 9%
• Retail Sector 9%
• Infrastructure 9%
• Manufacturing Sector 9%
• Education Level 9%

Economics, Econometrics and Finance

• Relationship Marketing 100%
• Management 36%
• Knowledge 36%
• Enterprise 36%
• SME 36%
• Innovation Adoption 18%
• Occupational Qualification 9%
• Workforce 9%
• Infrastructure 9%

Computer Science

• Customer Relationship Management 100%
• Sized Enterprise 36%
• Service 18%
• Innovativeness 18%
• Positive Attitude 18%
• Southern California 18%
• Design 9%
• Innovations 9%
• Application 9%
• Practical Implication 9%
• Education 9%
• Survey 9%
• Availability 9%
• Linkage 9%