Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2005
EventMarketing: Building Business, Shaping Society - Dublin
Duration: 1 Jan 2005 → …
http://www.academyofmarketing.org/

Conference

ConferenceMarketing: Building Business, Shaping Society
Period1/01/05 → …
Internet address

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