Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis

Paul Copley

Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis

Paul Copley

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2005
Event	Marketing: Building Business, Shaping Society - Dublin Duration: 1 Jan 2005 → … http://www.academyofmarketing.org/

Conference

Conference	Marketing: Building Business, Shaping Society
Period	1/01/05 → …
Internet address	http://www.academyofmarketing.org/

Cite this

@conference{380a41631be941c0a1d3c7e3034e5799,

title = "Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis",

author = "Paul Copley",

year = "2005",

language = "English",

note = "Marketing: Building Business, Shaping Society ; Conference date: 01-01-2005",

url = "http://www.academyofmarketing.org/",

}