TY - JOUR
T1 - Understanding the Correlates of Donor Intention
T2 - A comparison of Local, National, and International Charity Destinations
AU - Robson, Andrew
AU - Hart, David
PY - 2021/6/1
Y1 - 2021/6/1
N2 - The United Kingdom is generous toward charitable donations, and this commitment appears robust against a background of economic uncertainty. While prior work has identified a clear preference for domestic over international causes, research has yet to identify the range of variables that significantly correlate with this important element of charitable choice. A survey of 1,004 U.K. residents was designed to assess willingness to donate to local, national, and international causes. For each destination, stepwise multiple regression analysis identified the key variables that correlate to an individual’s willingness to donate. Findings suggest that donor willingness correlates with levels of trust, preferred types of charitable cause, and donation channels. In contrast, the role of donor demographics is relatively limited. The findings suggest some commonality in the variables that associate most significantly with willingness to donate locally and nationally, but those relating to international donation intention are relatively distinct.
AB - The United Kingdom is generous toward charitable donations, and this commitment appears robust against a background of economic uncertainty. While prior work has identified a clear preference for domestic over international causes, research has yet to identify the range of variables that significantly correlate with this important element of charitable choice. A survey of 1,004 U.K. residents was designed to assess willingness to donate to local, national, and international causes. For each destination, stepwise multiple regression analysis identified the key variables that correlate to an individual’s willingness to donate. Findings suggest that donor willingness correlates with levels of trust, preferred types of charitable cause, and donation channels. In contrast, the role of donor demographics is relatively limited. The findings suggest some commonality in the variables that associate most significantly with willingness to donate locally and nationally, but those relating to international donation intention are relatively distinct.
KW - charitable choice
KW - charitable trust
KW - domestic versus international charities
KW - donation channel
KW - donation willingness
UR - http://www.scopus.com/inward/record.url?scp=85086123251&partnerID=8YFLogxK
U2 - 10.1177/0899764020927097
DO - 10.1177/0899764020927097
M3 - Article
VL - 50
SP - 506
EP - 530
JO - Nonprofit and Voluntary Sector Quarterly
JF - Nonprofit and Voluntary Sector Quarterly
SN - 0899-7640
IS - 3
ER -