Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological theories such as social norms, social representations, emotions and rhetorical psychology to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.
|Publication status||In preparation - 2014|
|Event||32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014 - Toronto, Canada, Toronto, ON, Canada|
Duration: 26 Apr 2014 → 1 May 2014
|Conference||32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014|
|Period||26/04/14 → 1/05/14|