Understanding Twitter Influence in the Health Domain: A social-psychological contribution

Research output: Contribution to conferencePaperpeer-review

Abstract

Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological theories such as social norms, social representations, emotions and rhetorical psychology to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.
Original languageEnglish
Publication statusIn preparation - 2014
Event32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014 - Toronto, Canada, Toronto, ON, Canada
Duration: 26 Apr 20141 May 2014
http://chi2014.acm.org/

Conference

Conference32nd Annual ACM Conference on Human Factors in Computing Systems, CHI EA 2014
Abbreviated titleCHI
CountryCanada
CityToronto, ON
Period26/04/141/05/14
Internet address

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