Abstract
Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological theories such as social norms, social representations, emotions and rhetorical psychology to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.
| Original language | English |
|---|---|
| Publication status | In preparation - 2014 |
| Event | SIGCHI Conference on Human Factors in Computing Systems - Metro Toronto Convention Centre, Toronto, Canada Duration: 26 Apr 2014 → 1 May 2014 http://chi2014.acm.org/ |
Conference
| Conference | SIGCHI Conference on Human Factors in Computing Systems |
|---|---|
| Abbreviated title | CHI '14 |
| Country/Territory | Canada |
| City | Toronto |
| Period | 26/04/14 → 1/05/14 |
| Internet address |
Keywords
- social media
- influence
- social psychology
- methods
- theory