TY - JOUR
T1 - Understanding Twitter Influence in the Health Domain: A social-psychological contribution
AU - Briggs, Pamela
AU - McNeill, Andrew
PY - 2014/4/7
Y1 - 2014/4/7
N2 - Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological concepts such as social norms, social representations, emotions and rhetoric to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.
AB - Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological concepts such as social norms, social representations, emotions and rhetoric to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.
U2 - 10.1145/2567948.2579280
DO - 10.1145/2567948.2579280
M3 - Article
SP - 673
EP - 678
JO - WWW Companion '14 Proceedings of the companion publication of the 23rd international conference on World wide web companion
JF - WWW Companion '14 Proceedings of the companion publication of the 23rd international conference on World wide web companion
ER -