Understanding Twitter Influence in the Health Domain: A social-psychological contribution

Research output: Contribution to conferencePaperpeer-review

Abstract

Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological theories such as social norms, social representations, emotions and rhetorical psychology to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.
Original languageEnglish
Publication statusIn preparation - 2014
EventSIGCHI Conference on Human Factors in Computing Systems - Metro Toronto Convention Centre, Toronto, Canada
Duration: 26 Apr 20141 May 2014
http://chi2014.acm.org/

Conference

ConferenceSIGCHI Conference on Human Factors in Computing Systems
Abbreviated titleCHI '14
CountryCanada
CityToronto
Period26/04/141/05/14
Internet address

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