Unravelling power asymmetry challenges for smaller enterprises that engage with larger players: a case of a small business brand and a much larger, international retailer

Social Sciences

• Paper 41%
• Exchange 16%
• Symbiosis 16%
• Opportunism 16%
• Markets 12%
• Enterprises 12%
• Personnel 12%
• Asymmetry 12%
• Success 12%
• Buildings 8%
• Example 8%
• Control 8%
• Imbalance 8%
• Pricing 8%
• Learning Context 8%
• Understanding 4%
• UK 4%
• Work 4%
• Research 4%
• Literature 4%
• Perspective 4%
• Company 4%
• Economic and Social Development 4%
• Ability 4%
• Women 4%
• Performance 4%
• Commitment 4%
• Loyalty 4%
• Content 4%
• Situation 4%
• Contract Law 4%
• Paradigm 4%
• Customer 4%
• Quality 4%
• Achievement 4%
• Representation 4%
• Food 4%
• Credibility 4%
• Associations 4%
• Opposition 4%
• Advertising 4%
• Stem 4%
• Global Player 4%
• Contact 4%
• Clothing 4%
• Beverages 4%
• Small Enterprises 4%
• Teaching Context 4%
• Coercion 4%
• Sales Training 4%

Economics, Econometrics and Finance

• Relationship Marketing 50%
• SME 45%
• Brand 37%
• Market Concentration 16%
• Market 12%
• Benefits 12%
• Transaction Costs 12%
• Enterprise 8%
• Child 8%
• Sales 8%
• Business-to-Business Marketing 8%
• Transaction Costs Theory 8%
• Management 4%
• Marketing Management 4%
• Customers 4%
• Labour 4%
• Incentives 4%
• Large Firm 4%
• Return 4%
• Sales Promotion 4%

Computer Science

• Relationships 100%
• Customer Relationship Management 20%
• Resource Dependency 16%
• Contexts 12%
• Control 8%
• Power Imbalance 8%
• Business-to-Business 8%
• Representation 4%
• Teaching and Learning 4%
• Theoretical Approach 4%
• Small Business 4%
• Keywords 4%
• Training Staff 4%
• Management Framework 4%
• Relationship Quality 4%