Abstract
Highlights:
• Few German foundations use social media to connect with stakeholders.
• On Facebook, foundations focus on promoting events and educating the public.
• Existing communicative and advocacy frameworks were successfully applied.
• Media advocacy is used by foundations to put their expertise in the balance.
Original language | English |
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Pages (from-to) | 523-525 |
Journal | Public Relations Review |
Volume | 41 |
Issue number | 4 |
DOIs | |
Publication status | Published - Nov 2015 |
Keywords
- advocacy
- nonprofits
- foundations
- social networking sites