Use of digital advocacy by German nonprofit foundations on Facebook

Tobias Bürger

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)
3 Downloads (Pure)

Abstract

Highlights: • Few German foundations use social media to connect with stakeholders. • On Facebook, foundations focus on promoting events and educating the public. • Existing communicative and advocacy frameworks were successfully applied. • Media advocacy is used by foundations to put their expertise in the balance.
Original languageEnglish
Pages (from-to)523-525
JournalPublic Relations Review
Volume41
Issue number4
DOIs
Publication statusPublished - Nov 2015

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