Use of digital advocacy by German nonprofit foundations on Facebook

Tobias Bürger

doi:10.1016/j.pubrev.2015.07.007

Use of digital advocacy by German nonprofit foundations on Facebook

Tobias Bürger

Northumbria University

Research output: Contribution to journal › Article › peer-review

23 Citations (Scopus)

29 Downloads (Pure)

Abstract

Highlights: • Few German foundations use social media to connect with stakeholders. • On Facebook, foundations focus on promoting events and educating the public. • Existing communicative and advocacy frameworks were successfully applied. • Media advocacy is used by foundations to put their expertise in the balance.

Original language	English
Pages (from-to)	523-525
Journal	Public Relations Review
Volume	41
Issue number	4
DOIs	https://doi.org/10.1016/j.pubrev.2015.07.007
Publication status	Published - Nov 2015

Keywords

advocacy
nonprofits
foundations
social networking sites

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10.1016/j.pubrev.2015.07.007

DigitalAdvocacy PRR TBuergerAccepted author manuscript, 151 KB

Cite this

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KW - nonprofits

KW - foundations

KW - social networking sites

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Use of digital advocacy by German nonprofit foundations on Facebook

Abstract

Keywords

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