Using a Discourse Analysis lens to interpret perceptions of marketing in SMEs

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing Annual Conference 2009 - Leeds Metropolitan University, UK
Duration: 1 Jan 2009 → …

Conference

ConferenceAcademy of Marketing Annual Conference 2009
Period1/01/09 → …

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