Purpose: This paper aims to present an insight into the introduction of an e-textbook’s learning platform for online students residing in Asia by an English Business School. This platform also generated a range of data analytics that provided teachers with an understanding of how their students interact with learning materials. Design/methodology/approach: This paper interrogated the data generated through students’ interaction with the e-books learning platform, as well as students’ feedback via a questionnaire. The data generated are presented in a series of diagrams. Findings: This paper makes links between self-regulated theory and how e-textbooks are used by students. The findings also offer tentative support for the use of e-books platforms as both a learning resource and a mechanism to obtain learning analytics. Research limitations/implications: This paper contributes to the wider discourse of the use of learning analytics and how information technology may align with self-regulated learning. Originality/value: This paper represents a contribution to the developing field of research related to learning analytics and how students manage their use of information technology.