Utilizing product-country-image (PCI)-self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	ICSB World Conference Proceedings
Volume	2
Publication status	Published - Jun 2013
Event	International Council for Small Business World Conference - Ponce, Puerto Rico Duration: 1 Jun 2013 → …

Conference	International Council for Small Business World Conference
Period	1/06/13 → …

Cite this

@inproceedings{568c2de2170b45ba9f5bff643567503e,

title = "Utilizing product-country-image (PCI)-self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective",

author = "Hina Khan and Padmali Rodrigo",

year = "2013",

month = jun,

language = "English",

volume = "2",

booktitle = "ICSB World Conference Proceedings",

note = "International Council for Small Business World Conference ; Conference date: 01-06-2013",

}

TY - GEN

T1 - Utilizing product-country-image (PCI)-self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective

AU - Khan, Hina

AU - Rodrigo, Padmali

PY - 2013/6

Y1 - 2013/6

M3 - Conference contribution

VL - 2

BT - ICSB World Conference Proceedings

T2 - International Council for Small Business World Conference

Y2 - 1 June 2013

ER -