Utilizing product-country-image (PCI)-self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective

Hina Khan, Padmali Rodrigo

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationICSB World Conference Proceedings
    Volume2
    Publication statusPublished - Jun 2013
    EventInternational Council for Small Business World Conference - Ponce, Puerto Rico
    Duration: 1 Jun 2013 → …

    Conference

    ConferenceInternational Council for Small Business World Conference
    Period1/06/13 → …

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