Visual and spatial public relations: Strategic communication beyond text

Simon Collister, Sarah Roberts-Bowman

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

6 Citations (Scopus)


This chapter describes that non-textual domains of media and communication have been left largely unexamined within the field of public relations (PR) and strategic communication. It progresses the need to seek out and bridge conceptual divides with other, related fields, such as cultural and critical theories, design and anthropology. Starting an exploration of the visual and spatial aspects of the fields will play a significant role in closing – or at least, beginning to close – a conceptual gap in the literature. The internet, and the digital media technology arising in parallel, has driven an exponential growth in visual communication through the creation and sharing of images ‘of all kinds, from photographs to video, comics, art and animation. PR as an academic discipline needs an understanding of how the PR function works and how it is influenced by and influences social structures. The chapter also presents an overview of the key concepts discussed in the book. 

Original languageEnglish
Title of host publicationVisual Public Relations
Subtitle of host publicationStrategic Communication beyond Text
Place of PublicationLondon
PublisherTaylor & Francis
Number of pages8
ISBN (Electronic)9781315160290
ISBN (Print)9781138064669
Publication statusPublished - 6 Apr 2018


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