Visual Public Relations: Strategic Communication Beyond Text

Simon Collister (Editor), Sarah Roberts-Bowman (Editor)

Research output: Book/ReportBook

1 Citation (Scopus)

Abstract

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.

Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context.
Original languageEnglish
Place of PublicationOxford and New York
PublisherRoutledge
Number of pages232
ISBN (Electronic)9781315160290
ISBN (Print)9781138064669
Publication statusPublished - 5 Apr 2018

Publication series

NameNew Directions in PR and Communications Research
PublisherRoutledge

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