What has a Semiotic Approach to Offer Arts Tourism Marketers? Some Theatrical Perspectives

Paul Copley

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2001
    EventProceedings of the Academy of Marketing Conference - Cardiff University
    Duration: 1 Jan 2001 → …
    http://www.academyofmarketing.org/

    Conference

    ConferenceProceedings of the Academy of Marketing Conference
    Period1/01/01 → …
    Internet address

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